Wibigo
Wibigo vs Squarespace: an honest comparison | Wibigo
Squarespace vs Wibigo — what each is actually built for, when to pick which, and what to check yourself before deciding.
Comparisons written by one of the two products are worth reading with that in mind, so this one states where Squarespace is the better answer as plainly as where Wibigo is.
The difference in one line
Squarespace is a design-led website builder with a strong template aesthetic, with commerce and scheduling available alongside it. Wibigo is an operations-led builder: the site is the front of a booking calendar, an order list and a customer record, and the design is generated to fit them. Neither of those is a criticism — they are different products aimed at different problems, and the question is which problem is yours.
When Squarespace is the better choice
Pick Squarespace when the look of the site is the product — portfolio, brand, editorial — and you want to art-direct it yourself. That is a real category of need and this page is not going to pretend otherwise.
When Wibigo is the better choice
Pick Wibigo when the site has a job to do (fill a calendar, take orders) and you want the copy written for you rather than facing an empty page. Concretely: bookings with honest service durations and a calendar per person or resource, two-way Google Calendar and Outlook sync, a catalogue with card payment and cash on delivery, a customer record created automatically by every booking, order and message, branded PDF invoices, and publishing on your own domain in up to 12 languages.
What to check before you decide
Do not take either side of a comparison page at face value, including this one. Open both products and check whether scheduling and selling are in the plan you priced, and whether the customer data from bookings and orders ends up somewhere you can use. Then check the thing nobody checks until it is too late: whether you can export your content, your domain and your customer list and leave.
Frequently asked questions
Is Wibigo cheaper than Squarespace?
Prices change and depend on the plan and the add-ons you end up needing, so compare them yourself on the day. What is structural: with Wibigo, creating, editing and previewing are free and payment applies when you publish on your own domain, and card payments carry the payment processor's own fee with no commission on top.
Can I move a site from Squarespace to Wibigo?
You can point an existing domain at a Wibigo site without moving where it is registered, and products can be imported from Shopify, Etsy, Facebook or Google Business. Page content is rewritten rather than transferred — which in practice is faster, because the pages are generated from a description of your business.
Do I need technical skill?
No. There is nothing to install, host or update, and DNS and the certificate are handled when you publish.
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