Wibigo
Wibigo vs Wix: an honest comparison | Wibigo
Wix vs Wibigo — what each is actually built for, when to pick which, and what to check yourself before deciding.
Comparisons written by one of the two products are worth reading with that in mind, so this one states where Wix is the better answer as plainly as where Wibigo is.
Side by side
| What the product does | Wibigo | Wix |
|---|---|---|
| Site written and designed from a description | in the product | in the product |
| Appointment booking with real service durations | in the product | a separate app or plan (Wix Bookings app) |
| A separate calendar per person, room or resource | in the product | a separate app or plan (Wix Bookings app) |
| Online store with card checkout | in the product (card and cash on delivery) | a separate app or plan (Wix Stores app) |
| Customer record fed by bookings, orders and messages | in the product | a separate app or plan (separate CRM tools) |
| Branded invoices | in the product | a separate app or plan (separate app) |
| The same site published in 12 languages | in the product | a separate app or plan (Wix Multilingual app) |
This table describes product SHAPE — what is part of the product and what is a separate app or plan. No prices and no feature counts, because both go stale. Assembled August 2026; check the current state on each product's own site before you decide.
The difference in one line
Wix is a large website builder with an app market, where booking, a store and a CRM are apps you add to a site and connect to each other. Wibigo is one product where the site, the booking calendar, the store, the customer list and invoicing are the same system and already know about each other. Neither of those is a criticism — they are different products aimed at different problems, and the question is which problem is yours.
When Wix is the better choice
Pick Wix when you want maximum design control and a big catalogue of third-party apps, and you do not mind assembling and maintaining the combination. That is a real category of need and this page is not going to pretend otherwise.
When Wibigo is the better choice
Pick Wibigo when you want the parts that make money working on day one and you do not want to be the person integrating them. Concretely: bookings with honest service durations and a calendar per person or resource, two-way Google Calendar and Outlook sync, a catalogue with card payment and cash on delivery, a customer record created automatically by every booking, order and message, branded PDF invoices, and publishing on your own domain in up to 12 languages.
What to check before you decide
Do not take either side of a comparison page at face value, including this one. Open both products and check which of the pieces you need are included in the plan you are looking at, and what each additional app costs per month once you actually need it. Then check the thing nobody checks until it is too late: whether you can export your content, your domain and your customer list and leave.
Frequently asked questions
Is Wibigo cheaper than Wix?
Prices change and depend on the plan and the add-ons you end up needing, so compare them yourself on the day. What is structural: with Wibigo, creating, editing and previewing are free and payment applies when you publish on your own domain, and card payments carry the payment processor's own fee with no commission on top.
Can I move a site from Wix to Wibigo?
You can point an existing domain at a Wibigo site without moving where it is registered, and products can be imported from Shopify, Etsy, Facebook or Google Business. Page content is rewritten rather than transferred — which in practice is faster, because the pages are generated from a description of your business.
Do I need technical skill?
No. There is nothing to install, host or update, and DNS and the certificate are handled when you publish.
Wibigo · 2026-08-19
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